Hull Venue supports University of Hull marketing students

Published: 15 May 2023

Hull University and Bonus Arena Hull Collaboration

Students at the University of Hull had the chance to pitch marketing plans as part of a special project with the city’s Hull Venue.

As part of a collaborative approach to learning, the marketing team at venue visited students at the University of Hull to introduce an assignment, supporting learners of their "Integrated Marketing Communication and Branding" module.

The task involved creating an engaging marketing campaign for an upcoming event at Hull Venue, with a three-month timeline.

Students showcased their impressive creativity and strategic thinking, presenting a detailed marketing plan for an upcoming event at the venue. Each group demonstrated their ability to achieve revenue targets and exhibited innovative ideas to maximize ticket sales.

After a careful evaluation, four teams were shortlisted to present their ideas to the Venues marketing team at a session earlier this month.

Each team of students pitched their creative marketing ideas for their chosen show and received feedback from venue staff on how they had done. Staff at the venue selected the overall best presentation and the winning team received tickets to the Jack Whitehall event in June.


Kaylie Dixon, Marketing and Partnerships Manager at the Bonus Arena said: “It’s important to invest in our local education system, and collaborating with the University provides young people with real work experiences and highlights the career opportunities available in Hull.

Paul Savage, Head of Entertainment Sales & Marketing at the Bonus Arena Hull, said: “The students all came up with fantastic concepts and hopefully it gave them a better understanding of marketing shows and events, as well as the confidence to present these ideas.

Daniel Lutkin-Taylor, a member of the winning team, expressed his enthusiasm for the project, adding: "Having the opportunity to present to the Bonus Arena was an amazing experience. Attending this event has boosted my confidence in public speaking and provided valuable insights into the operations of real-life businesses."

The winning team presented a comprehensive marketing campaign for Jurassic Live, incorporating social media and video content, as well as engaging in guerrilla marketing projects.

Fannie Yeung, of Hull University Business School, added: “As part of the Business School’s #AuthenticBusinessLearning approach, our students had a very enjoyable time working on the Bonus Arena project where they came up with creative ideas to promote some of the exciting events at the venue.  Students have taken on this live project seriously by conducting extensive research and making sure they meet the budget requirements.